As proven in the case of Cluj-Napoca, Cluj for short, business services centers, either in-house or outsourced, can expand phenomenally in a city or an area, and become one of the major employers; their evolution being limited only by the local conditions. This paper analyzes the business services sector, both from the perspective of available statistics and data as well as from the perception of the major companies in the market. Companies which setup shared services centers (SSC) and business process outsourcing (BPO) companies have been surveyed to understand what has drawn them to Cluj and what the challenges they are confronted with are. Looking forward, the theoretical and practical strengths and weaknesses, as well as the opportunities and threats are used to build potential strategic directions for the development of the city, as they result from a Quantitative Strategic Planning Matrix (QSPM) application. While the contents of the article are based on Cluj, the framework for analysis and the method of eliciting feedback from the major participants in the market can be applied on any other area or city which has or wishes for a similar development.

中文翻译：

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是什么让城市对商务服务中心有吸引力？克卢日-纳波卡案例研究

正如克卢日-纳波卡（Cluj-Napoca）所证明的那样，简称为克卢日，公司内部或外包的商业服务中心都可以在一个城市或某个地区显着地扩张，并成为主要的雇主之一；它们的进化只受当地条件的限制。本文从可用统计数据和数据的角度，以及从市场上主要公司的看法出发，分析了商业服务部门。已对建立共享服务中心（SSC）和业务流程外包（BPO）公司的公司进行了调查，以了解是什么吸引了他们进入科鲁，以及他们面临的挑战是什么。展望未来，理论和实践上的优势和劣势以及机遇与威胁将被用来为城市发展建立潜在的战略方向，因为它们来自定量战略规划矩阵（QSPM）应用程序。虽然本文的内容基于科鲁（Cluj），但分析框架和从市场主要参与者那里征求反馈的方法可以应用到任何有或希望进行类似开发的地区或城市。