This article proposes a sociologically informed analysis of ‘creativity talk’ using an approach based on Raymond Williams’ ‘keywords’. Arguing that Williams’ perspective provides a helpful conceptual foundation, the discussion argues that the emergence of contemporary ideas circulating around creativity are rooted in material changes taking place within capitalism, the rise of humanistic psychology and the notion of the ‘creative city’/‘creative class’. Four discourses are proposed as potentially significant: austere creativity; liberatory creativity; analgesic creativity; and dissenting creativity.

中文翻译：

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在资本主义下获得“创造力”：对创造力作为主导关键词的分析

本文使用基于雷蒙德·威廉姆斯 (Raymond Williams) 的“关键词”的方法，提出了对“创造力谈话”的社会学信息分析。讨论认为威廉姆斯的观点提供了有用的概念基础，讨论认为围绕创造力传播的当代思想的出现植根于资本主义内部发生的物质变化、人文心理学的兴起以及“创意城市”/“创意城市”的概念。班级'。提出了四种具有潜在意义的话语：朴素的创造力；解放创造力；镇痛创造力；和异议的创造力。