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Exploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior
Sport Marketing Quarterly ( IF 2.395 ) Pub Date : 2018-06-01 , DOI: 10.32731/smq.272.062018.02 Seunghwan Lee , Bob Heere
Sport Marketing Quarterly ( IF 2.395 ) Pub Date : 2018-06-01 , DOI: 10.32731/smq.272.062018.02 Seunghwan Lee , Bob Heere
This article examines the relative effectiveness of emotional advertising over rational advertising and combination advertising on sport consumer behavior.
中文翻译:
探索情感,理性和组合广告呼吁对体育消费者行为的相对有效性
本文探讨了情感广告相对于体育消费者行为的理性广告和组合广告的相对有效性。
更新日期:2018-06-01
中文翻译:
探索情感,理性和组合广告呼吁对体育消费者行为的相对有效性
本文探讨了情感广告相对于体育消费者行为的理性广告和组合广告的相对有效性。