This article proposes the methodological framework of visual narrative analysis through the study of images and narratives. We are interested in the appeal of political storytelling. In applying an approach of layered interpretation, we study images and slogans to consider the more complex underlying narratives in their political and cultural context. Our exploratory case studies draw on material from right-wing populist parties, namely election campaign posters from Germany and the UK as material for the analysis. We find that narratives operate with a ‘fantasmatic logic’, which adds fantasy to politics, to depoliticise and camouflage their radical intent and gain approval by making consent desirable. We identify two exemplary narratives (honest men under threat; proud mothers) that entrench traditional gender roles in accordance with patriarchy and nationalism. Theoretically, our approach contributes to debates in IR on cultural underpinnings in international politics and the construction of collective identities through shared/divided narratives. Visual narrative analysis provides a promising methodological tool for analysing visual representations in their productive relationship with text. This perspective foregrounds the power of political storytelling through fantasmatic appeal and fosters a better understanding of the global rise of populism.

中文翻译：

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诚实男人和骄傲母亲的民粹主义故事：视觉叙事分析

本文通过对图像和叙事的研究，提出了视觉叙事分析的方法论框架。我们对政治故事的吸引力感兴趣。在应用分层解释的方法时，我们研究图像和口号，以在其政治和文化背景下考虑更复杂的潜在叙事。我们的探索性案例研究借鉴了右翼民粹主义政党的材料，即德国和英国的竞选海报作为分析材料。我们发现叙事以“幻想逻辑”运作，为政治增添了幻想，去政治化和掩饰他们的激进意图，并通过使同意成为可取的方式获得批准。我们确定了两种典型的叙述（诚实的人受到威胁；骄傲的母亲）根据父权制和民族主义巩固传统的性别角色。从理论上讲，我们的方法有助于国际关系中关于国际政治中的文化基础以及通过共享/分裂叙事构建集体身份的辩论。视觉叙事分析提供了一种很有前途的方法论工具，用于分析视觉表示与文本的生产关系。这种观点通过幻想的吸引力突出了政治故事的力量，并促进了对全球民粹主义兴起的更好理解。视觉叙事分析提供了一种很有前途的方法论工具，用于分析视觉表示与文本的生产关系。这种观点通过幻想的吸引力突出了政治故事的力量，并促进了对全球民粹主义兴起的更好理解。视觉叙事分析提供了一种很有前途的方法论工具，用于分析视觉表示与文本的生产关系。这种观点通过幻想的吸引力突出了政治故事的力量，并促进了对全球民粹主义兴起的更好理解。