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FDI inflows and intellectual property rights for MNEs in emerging markets: an alternative approach through the lens of trademarks in Vietnam (1986-2016)
Multinational Business Review ( IF 3.018 ) Pub Date : 2020-07-06 , DOI: 10.1108/mbr-10-2019-0140
Amy Linh Thuy Nguyen

While the current anti-globalisation wave is considered as a regional and cyclical relapse among Western countries, the new era of globalisation has shifted away from stagnant developed economies towards the rising prosperity of emerging Asia, where it is attracting substantial global inward foreign direct investment (FDI). Focussing on Vietnam, the country that is seen as Asia’s next economic tiger, the question of how important intellectual properties (IP) protection is in the international competition for FDI inflows is still unsettled, especially on the under-researched topic of trademarks.,This paper takes on the business history approach, which allows rich evidence from the dynamic and evolving natures of multinational enterprises (MNEs) to drive the research process, so that international business scholars can test models rigorously. The evidence provided in this paper is essentially qualitative and combines trademark registrations data, with trade and FDI statistics between 1986 and 2016, also draws on companies’ archives, industry reports and related newspaper articles.,This paper provides the chronology of intellectual property right (IPR) legal landscapes and the dynamic co-evolution of trademarks and FDI inflows in Vietnam. Three trademark protection strategies for MNEs and their patterns here are addressed. The paper also argues that trademarks bring new insights and IP protection strategy for pharmaceutical MNEs for the case of Vietnam is as important in trademarks as it is in patents. In emerging markets with strong incentives for FDI such as Vietnam, MNEs are not necessarily put off by weak IPR, but rather create alternative strategies for dealing with the lack of IP protection in these emerging market settings.,This study challenges the stream of thoughts that view trademarks as a “neglected intangible asset” among different IPRs, while in fact, trademarks advance MNEs’ knowledge by ensuring competitiveness and long-run survival in emerging markets. This paper is among the first few attempts to look at pharmaceutical industry through the lens of trademarks, moving away from the traditional patent-focussed approach. It extends the understanding of OLI paradigm and highlights that MNEs need to possess Oa and Op advantages not only at the beginning of internationalisation process but rather evolving through the time to cope with imitation risks in the host country.

中文翻译:

新兴市场中跨国企业的外国直接投资流入和知识产权:通过越南商标的镜头的另一种方法(1986-2016年)

虽然当前的反全球化浪潮被认为是西方国家的区域性和周期性复发,但全球化的新时代已从停滞的发达经济体转向新兴的亚洲繁荣地区,新兴亚洲正在吸引大量的全球对内直接外国投资(外国直接投资)。聚焦于越南,该国被视为亚洲的下一个经济虎,对于在外国直接投资流入的国际竞争中保护知识产权(IP)有多重要的问题,仍然存在悬而未决的问题,尤其是在商标研究不足的问题上。本文采用了商业历史方法,该方法为跨国企业(MNE)的动态和不断发展的性质提供了丰富的证据,以推动研究过程,从而使国际商业学者可以严格地测试模型。本文提供的证据实质上是定性的,并结合了商标注册数据以及1986年至2016年之间的贸易和FDI统计数据,还借鉴了公司的档案资料,行业报告和相关报纸文章。,本文提供了知识产权的时间顺序(知识产权法律环境以及越南商标和FDI流入的动态共同演变。本文讨论了针对跨国公司的三种商标保护策略及其模式。该论文还认为,商标为制药跨国公司带来了新的见解和知识产权保护策略,因为越南的情况在商标中和在专利中一样重要。在越南等对外国直接投资具有强烈激励作用的新兴市场中,跨国公司不一定会因知识产权薄弱而推迟,而是为在这些新兴市场环境中解决缺乏知识产权保护的问题制定替代策略。该研究挑战了将商标视为不同知识产权之间的“被忽略的无形资产”的思想流,而事实上,商标可以促进跨国企业的知识发展。通过确保新兴市场的竞争力和长期生存。本文是从商标的角度出发,从传统的专利为中心的方法出发,尝试着制药行业的最初尝试之一。它扩展了对OLI范式的理解,并强调跨国公司不仅需要在国际化进程的开始就拥有Oa和Op的优势,而且还需要随着时间的推移发展以应对东道国的模仿风险。这项研究挑战了将商标视为不同知识产权之间的“被忽略的无形资产”的思想流,而事实上,商标通过确保新兴市场的竞争力和长期生存来提升跨国公司的知识。本文是从商标的角度出发,从传统的专利为中心的方法出发,尝试着制药行业的最初尝试之一。它扩展了对OLI范式的理解,并强调了跨国公司不仅需要在国际化进程的开始就拥有Oa和Op的优势,还需要随着时间的发展以应对东道国的模仿风险。这项研究挑战了将商标视为不同知识产权之间的“被忽略的无形资产”的思想流,而事实上,商标通过确保新兴市场的竞争力和长期生存来提升跨国公司的知识。本文是从商标的角度出发,从传统的专利为中心的方法出发,尝试着制药行业的最初尝试之一。它扩展了对OLI范式的理解,并强调跨国公司不仅需要在国际化进程的开始就拥有Oa和Op的优势,而且还需要随着时间的推移发展以应对东道国的模仿风险。商标通过确保新兴市场的竞争力和长期生存来提高跨国公司的知识。本文是从商标的角度出发,从传统的专利为中心的方法出发,尝试着制药行业的最初尝试之一。它扩展了对OLI范式的理解,并强调跨国公司不仅需要在国际化进程的开始就拥有Oa和Op的优势,而且还需要随着时间的推移发展以应对东道国的模仿风险。商标通过确保在新兴市场的竞争力和长期生存来提高跨国公司的知识。本文是从商标的角度出发,从传统的专利为中心的方法出发,尝试着制药行业的最初尝试之一。它扩展了对OLI范式的理解,并强调跨国公司不仅需要在国际化进程的开始就拥有Oa和Op的优势,而且还需要随着时间的推移发展以应对东道国的模仿风险。
更新日期:2020-07-06
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