This paper aims to contribute to the subsidiary initiative literature by studying the interaction between a headquarters and its subsidiary during an initiative process that has the potential to “wag the corporate dog” that is, for the global corporation’s promising subsidiary initiative in a strategically important emerging market to question the corporation’s prevailing schemata.,The longitudinal single case study draws on evidence from the Indian subsidiary of Swedish Volvo Bus and its efforts to introduce a value product in India.,The study argues that wag the dog initiatives provoke the corporate immune system independent of the initiative’s potential and the subsidiary’s autonomy and legitimacy. If the idea behind the wag the dog initiative is perceived as strategically important for the multinational corporation, then the corporate immune system tries to engulf – most likely unsuccessfully – the idea within the prevailing schemata. Failed attempts to engulf the initiative weaken the corporate immune system temporarily, thereby opening the organization to revitalization of the original initiative. Resistance, even though weakened, from the corporate immune system continues to exist.,Subsidiary managers need to avoid having their headquarters perceive an initiative as a wag the dog initiative by balancing their need to sell persistently the initiative with avoiding negative attention.,This study is a pioneer in explaining how the corporate immune system reacts towards wag the dog initiatives taken from subsidiaries in large emerging markets.

中文翻译：

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“摇狗”计划和公司免疫系统

本文旨在通过研究总部和其子公司之间在倡议过程中的相互作用来为子公司倡议文献做出贡献，该倡议过程可能会“摇晃公司的狗”，即对于全球性公司在战略上重要的新兴领域中很有希望的子公司倡议市场质疑公司的主要架构。纵向单例研究借鉴了瑞典沃尔沃客车在印度的子公司的证据，以及其在印度推出价值产品的努力。该研究认为，w狗的举措激发了公司的免疫系统。独立于计划的潜力和子公司的自治权和合法性。如果将摇摆不定的想法视为跨国公司的战略重要性，然后公司的免疫系统试图将流行的方案中的想法（很可能是失败的）吞并掉。吞并该倡议的失败尝试暂时削弱了公司的免疫系统，从而使组织能够恢复原始倡议。尽管公司免疫系统的抵抗力虽然减弱了，但仍然存在。子公司管理者需要通过平衡持久性出售与避免负面关注的需求，来避免让总部将主动性视为摇头狗主动性。是解释公司免疫系统如何对大型新兴市场子公司采取的dog狗行动做出反应的先驱。吞并倡议的失败尝试暂时削弱了公司的免疫系统，从而使组织能够恢复原始倡议。尽管公司免疫系统的抵抗力虽然减弱了，但仍然存在。子公司管理者需要通过平衡持久性出售与避免负面关注的需求，来避免让总部将主动性视为摇头狗主动性。是解释公司免疫系统如何对大型新兴市场子公司采取的dog狗行动做出反应的先驱。吞并该倡议的失败尝试暂时削弱了公司的免疫系统，从而使组织能够恢复原始倡议。尽管公司免疫系统的抵抗力虽然减弱了，但仍然存在。子公司管理者需要通过平衡持久性出售与避免负面关注的需求，来避免让总部将主动性视为摇头狗主动性。是解释公司免疫系统如何对大型新兴市场子公司采取的dog狗行动做出反应的先驱。