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An integrated AHP and PROMETHEE approach to the evaluation of the attractiveness of European maritime areas for sailing tourism
Moravian Geographical Reports ( IF 2.311 ) Pub Date : 2018-06-01 , DOI: 10.2478/mgr-2018-0011
Leszek Butowski 1
Affiliation  

Abstract As a subject of scientific investigation, evaluations of the attractiveness of tourist destinations have had a relatively long history, particularly among geographers and regional economists. Based on mathematical and psychological principles and using methods that combine the Analytical Hierarchy Process (AHP) and the Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) approach, this research project constructs an evaluation structure used for the assessment of European coastal and offshore areas for sailing tourism. A case study with a three-level evaluation structure has been defined and tested. It contains: at the top of the hierarchy an overall objective defined as the attractiveness of the European coastal and offshore areas for sailing tourism; six criteria of evaluation (on the second level); and ten coastal areas (at the bottom level). This structure covers almost all the coasts around Europe, as they were the subjects of evaluation and comparison. The evaluation was carried out by a group of experts who made the assessment taking into account previously determined criteria with weights. The findings indicate that the AHP-PROMETHEE method may be a useful tool to evaluate the attractiveness of different destinations. It can be also used for practical purposes, particularly to determine strengths and weaknesses, as well as the competitive position, of given coastal areas in relation to others.

中文翻译:

综合AHP和PROMETHEE方法评估欧洲海域对航海旅游业的吸引力

摘要作为一个科学调查的主题,对旅游胜地吸引力的评估历史悠久,尤其是在地理学家和区域经济学家当中。本研究项目基于数学和心理学原理,并结合了层次分析法(AHP)和富集度偏好分级组织方法(PROMETHEE)的方法,构建了用于评估欧洲沿海和近海区域的评估结构。帆船旅游。已经定义并测试了具有三级评估结构的案例研究。它包含:在层次结构的顶部,一个总体目标定义为欧洲沿海和近海地区对帆船旅游的吸引力;六项评估标准(第二级);和十个沿海地区(在底层)。这种结构几乎涵盖了欧洲各地的所有海岸,因为它们是评估和比较的对象。评估由一组专家进行,他们在评估时考虑了先前确定的权重标准。研究结果表明,AHP-PROMETHEE方法可能是评估不同目的地吸引力的有用工具。它也可以用于实际目的,特别是确定给定沿海地区相对于其他地区的优势和劣势以及竞争地位。评估由一组专家进行,评估时考虑了先前确定的权重标准。研究结果表明,AHP-PROMETHEE方法可能是评估不同目的地吸引力的有用工具。它也可以用于实际目的,特别是确定给定沿海地区相对于其他地区的优势和劣势以及竞争地位。评估由一组专家进行,评估时考虑了先前确定的权重标准。研究结果表明,AHP-PROMETHEE方法可能是评估不同目的地吸引力的有用工具。它也可以用于实际目的,特别是确定给定沿海地区相对于其他地区的优势和劣势以及竞争地位。
更新日期:2018-06-01
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