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How and why did craft breweries ‘revolutionise’ the beer market? The case of Poland
Moravian Geographical Reports ( IF 2.311 ) Pub Date : 2020-06-01 , DOI: 10.2478/mgr-2020-0007
Bartosz Wojtyra 1
Affiliation  

Abstract Since 2011, when the Pinta Brewery brewed the first AIPA-style beer in Poland, dynamic growth of the craft beer market has been observed. While there were 70 breweries in 2010, in 2019 there were already about 420, most of them small. The number of new beers on the market also increased rapidly each year in the analysed period, from around 80 in 2013 to about 2,500 in 2019. Similar changes were noted in other countries, including the USA, where it was accepted to call this phenomenon ‘the craft beer revolution’. The aim of this paper is to indicate the reasons for the emergence and development of this process, using Poland as a case study. Based on statistical data and content analyses, as well as studying the modern history of the beer market, the distribution of craft beer pubs and the names of craft breweries, this work provides evidence that the proliferation of microbreweries in Poland can be confirmed by concepts such as a resource-partitioning model, neolocalism, path dependence, and the diffusion of innovations.

中文翻译:

精酿啤酒厂如何以及为何“革新”啤酒市场?波兰的情况

摘要自2011年以来,品塔啤酒厂在波兰酿造了第一批AIPA风格的啤酒,就观察到了精酿啤酒市场的动态增长。虽然2010年有70家啤酒厂,但到2019年已经有420家左右,其中大多数都是小型啤酒厂。在分析期间,市场上新啤酒的数量每年也迅速增加,从2013年的约80种增加到2019年的约2500种。在其他国家(包括美国)也注意到了类似的变化,在美国,这种现象被称为“精酿啤酒革命”。本文的目的是以波兰为案例研究,指出这一过程出现和发展的原因。根据统计数据和内容分析,以及研究啤酒市场的现代历史,精酿啤酒酒吧的分布和精酿啤酒厂的名称,
更新日期:2020-06-01
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