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From School Benches Straight to Retirement? Similarities and Differences in the Shopping Behaviour of Teenagers and Seniors in Bratislava, Slovakia
Moravian Geographical Reports ( IF 2.311 ) Pub Date : 2018-09-01 , DOI: 10.2478/mgr-2018-0016
František Križan 1 , Kristína Bilková 2 , Josef Kunc 3 , Michala Sládeková Madajová 2 , Milan Zeman 4 , Pavol Kita 5 , Peter Barlík 6
Affiliation  

Abstract The shopping behaviours of teenagers in shopping centres in Bratislava (Slovakia) is compared to those of seniors in this paper. The analysis focuses on the perception of shopping centres by teenagers and seniors in the context of time (shopping frequency), social (with whom they shop) and financial (amount of money spent) factors. The survey was conducted on random samples of 504 teenagers and 431 seniors. To test the hypotheses, group means were evaluated (Analysis of Variance models). When assessing the spatial aspects of teenagers’ and seniors’ shopping behaviours, a concentric zone approach was used. It can be concluded that Bratislava teenagers are not as sensitive consumers as seniors in the context of the variables assessed in the survey. Teenagers perceive shopping centres as a normal part of their consumption behaviours. Seniors perceive the shopping centres less positively and they spent a shorter time there. Also, in the case of seniors, the frequency of their visits to shopping centres increased in the context of their positive perceptions.

中文翻译:

从学校长椅直接退休?斯洛伐克布拉迪斯拉发青少年和老年人购物行为的异同

摘要将斯洛伐克布拉迪斯拉发购物中心青少年的购物行为与老年人的购物行为进行比较。该分析集中于青少年和老年人在时间(购物频率),社会(与他们一起购物的人)和财务(花费的金钱)因素的背景下对购物中心的看法。该调查是对504名青少年和431名老年人的随机样本进行的。为了检验假设,对均值进行了评估(方差分析模型)。在评估青少年和老年人购物行为的空间方面时,使用了同心区方法。可以得出结论,在调查评估的变量中,布拉迪斯拉发的青少年并不像老年人那样敏感。青少年将购物中心视为他们消费行为的正常组成部分。老年人对购物中心的看法不那么积极,他们在这里呆的时间较短。同样,就老年人而言,由于他们的积极看法,他们逛购物中心的频率增加了。
更新日期:2018-09-01
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