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Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
Marketing Science ( IF 5.411 ) Pub Date : 2020-05-01 , DOI: 10.1287/mksc.2018.1128
Romain Cadario 1 , Pierre Chandon 2
Affiliation  

The effectiveness of healthy eating nudges in field settings increases as they shift from focusing on influencing cognition to affect to behavior.

中文翻译:

哪些健康的饮食微调最有效?现场实验的荟萃分析

随着健康饮食推动者从专注于影响认知转向影响行为,其在田间环境中的有效性不断提高。
更新日期:2020-05-01
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