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Temporal Reframing and Participation in a Savings Program: A Field Experiment
Marketing Science ( IF 5.411 ) Pub Date : 2020-05-12 , DOI: 10.1287/mksc.2019.1177
Hal E. Hershfield 1 , Stephen Shu 2 , Shlomo Benartzi 1
Affiliation  

This study explores whether framing savings in more or less granular formats can increase sign-ups for a recurring deposit program in a FinTech environment.

中文翻译:

时间重组和参与储蓄计划:实地实验

这项研究探讨了在金融科技环境中以节省更多或更少粒度格式节省框架是否可以增加注册定期存款计划的人数。
更新日期:2020-05-12
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