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Consumer Reactions to Drip Pricing
Marketing Science ( IF 5.411 ) Pub Date : 2020-01-01 , DOI: 10.1287/mksc.2019.1207
Shelle Santana 1 , Steven K. Dallas 2, 3 , Vicki G. Morwitz 4
Affiliation  

This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price up front and then reveals additional mandatory or optional fees/surcharges as the consume...

中文翻译:

消费者对滴灌定价的反应

这项研究探讨了滴灌定价的方法,即公司预先在广告中仅宣传产品价格的一部分,然后揭示作为消费的其他强制性或可选性费用/附加费的策略。
更新日期:2020-01-01
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