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Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry
Marketing Science ( IF 5.411 ) Pub Date : 2020-01-01 , DOI: 10.1287/mksc.2018.1103 Ali Umut Guler 1 , Kanishka Misra 2 , Vishal Singh 3
Marketing Science ( IF 5.411 ) Pub Date : 2020-01-01 , DOI: 10.1287/mksc.2018.1103 Ali Umut Guler 1 , Kanishka Misra 2 , Vishal Singh 3
Affiliation
We show that a horizontal merger can have differential price effects on customer segments depending on their supplier switching costs.
中文翻译:
合并的不同价格效应:来自汽车租赁行业的证据
我们表明,横向合并对客户细分的价格影响取决于他们的供应商转换成本。
更新日期:2020-01-01
中文翻译:
合并的不同价格效应:来自汽车租赁行业的证据
我们表明,横向合并对客户细分的价格影响取决于他们的供应商转换成本。