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Visual Listening In: Extracting Brand Image Portrayed on Social Media
Marketing Science ( IF 5.411 ) Pub Date : 2020-07-01 , DOI: 10.1287/mksc.2020.1226
Liu Liu 1 , Daria Dzyabura 2 , Natalie Mizik 3
Affiliation  

A new approach for measuring consumer brand perceptions from consumer-created brand imagery via deep learning.

中文翻译:

视觉聆听:提取社交媒体上描绘的品牌形象

一种通过深度学习从消费者创建的品牌形象衡量消费者品牌认知度的新方法。
更新日期:2020-07-01
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