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Lifting the Veil: The Benefits of Cost Transparency
Marketing Science ( IF 5.411 ) Pub Date : 2020-04-22 , DOI: 10.1287/mksc.2019.1200
Bhavya Mohan 1 , Ryan W. Buell 2 , Leslie K. John 2
Affiliation  

We investigate when and why the disclosure of cost information by firms can increase consumers’ purchase interest.

中文翻译:

揭开面纱:成本透明的好处

我们调查了企业何时以及为什么公开成本信息可以增加消费者的购买兴趣。
更新日期:2020-04-22
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