What is the difference between advertising and news? This essay examines the rise of this dilemma and its precarious resolution in the formative era of modern advertising and press commercialization in Britain, c. 1848–1914, with particular attention to legal powers mobilized in the process. The essay traces a dialectical process, which began with the midcentury campaign to repeal taxes on the press, one of which was the advertisement duty. The campaign framed advertising as a communication of essential information. Its success gave full reign to advertising in the newspaper press, but also triggered a readjustment: Newspaper owners soon faced a threat to their effective control of the medium; their proprietary power to differentiate advertising from their self-proclaimed business - news - was put to the test. Owners' responses established a hierarchic distinction between news and advertising, along an informational metric: advertising was framed as an inferior kind of information, more biased than news. The hierarchy became embedded as a common sense to the point that the process of historical creation has been forgotten; yet, it asserted a difference between news and ads which had little to hang on in theory and practice, giving rise to challenges which still resonate today.

中文翻译：

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“在最理想的阅读中”：英国报业的广告和束缚，c。1848–1914

广告和新闻有什么区别？本文探讨了这种困境的兴起及其在英国现代广告和新闻商业化的形成时期的不稳定解决方案，c。1848-1914 年，特别关注在此过程中动员的法律权力。这篇文章追溯了一个辩证的过程，该过程始于世纪中叶废除对新闻业征税的运动，其中之一就是广告税。该活动将广告定位为基本信息的交流。它的成功使报业广告完全占据主导地位，但也引发了一次调整：报业所有者很快就面临着对其媒体有效控制的威胁；他们将广告与自称的业务（新闻）区分开来的专有能力受到了考验。拥有者' 回应建立了新闻和广告之间的等级区别，沿着信息度量：广告被视为一种低等的信息，比新闻更有偏见。等级制度成为一种常识，以至于历史创造的过程被遗忘了；然而，它断言新闻和广告之间的区别在理论和实践上几乎没有什么可依附的，从而引发了今天仍然引起共鸣的挑战。