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Whatsappsport: Using Whatsapp While Viewing Sports Events
Journal of Sport and Social Issues ( IF 1.785 ) Pub Date : 2020-02-24 , DOI: 10.1177/0193723520907624
Ilan Tamir 1, 2
Affiliation  

Viewing sports events was always qualitatively different from the viewing experience of other genres. The social experience and emotional investment of sports viewers created unique viewing habits, in which second screens and social media effectively extend the experience of the millions of concurrent sports viewers wishing to share their feelings with each other. The enormous popularity of Whatsapp groups in recent years, and especially sports-focused groups, has made this app an integral element in event viewing, and created a unique viewing dynamic. This study analyzes the discourse in Whatsapp sports groups in Israel as its members view the 2018 World Cup soccer games, in an effort to identify the new role of second screens during sports broadcasts. An analysis of group messages shared by Whatsapp sports groups whose members cover a diverse range of ages and geographic locations basically shows that, in contrast to other media genres in which second screening is not necessarily related to the content broadcast on the primary screen, sports fans demonstrate an absolute commitment to the primary broadcast when second screening. On a deeper level, this study identified four main functions of Whatsapp groups during sports broadcasts: a social agent that supervises and controls the nature and quality of the primary screen broadcast, the generator of discourse that extols viewers’ expertise and effectively challenges traditional sport hierarchies, an active role in game management as fans attempt to influence game outcomes, and a means for extending fans’ celebrations of victory beyond the boundaries of the game.

中文翻译:

Whatsappsport:在观看体育赛事时使用Whatsapp

观看体育赛事在质量上总是不同于其他类型的观看体验。体育观众的社交体验和情感投入创造了独特的观看习惯,其中第二屏幕和社交媒体有效地扩展了数百万希望同时分享自己感受的体育观众的体验。近年来,Whatsapp小组(尤其是体育类小组)的广泛普及,使该应用成为事件观看中不可或缺的元素,并创造了独特的观看动态。这项研究分析了以色列Whatsapp体育团体在其成员观看2018年世界杯足球赛时的话语,以期确定体育转播中第二个屏幕的新作用。对成员涵盖不同年龄和地理位置的Whatsapp体育团体共享的团体消息进行的分析基本上表明,与其他媒体流派不同的是,第二场放映不一定与主屏幕上播放的内容相关,而其他媒体流派却与此相反在第二次放映时表现出对主要广播的绝对承诺。在更深层次上,该研究确定了体育广播期间Whatsapp小组的四个主要功能:监督和控制主屏幕广播的性质和质量的社交代理,夸大观众专业知识并有效挑战传统体育体制的话语产生者,因为粉丝试图影响游戏结果,因此在游戏管理中发挥着积极作用,
更新日期:2020-02-24
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