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Concussions and Capital: Tom Brady, CTE, and the NFL’s Crisis of Identity
Journal of Sport and Social Issues ( IF 1.785 ) Pub Date : 2019-08-12 , DOI: 10.1177/0193723519868192
Brett Siegel 1
Affiliation  

Chronic traumatic encephalopathy (CTE)–related research has threatened the NFL’s reputation, the prospects of its labor pool, and its most dominant mythologies. To survive this crisis, the league must assuage the concerns of current and aspiring players as well as disillusioned fans. Although the NFL claims to be mitigating its embedded violence, it reflexively clings to its identity as a bastion for militarized and nationalized masculinity. Gisele Bündchen’s comments that her husband Tom Brady suffers regular concussions elicited a momentary rupture for a sports media landscape tasked with suturing the hegemonic, heteronormative, and racialized narratives crucial to the NFL brand. The ensuing project to realign the meanings of a valuable celebrity, commodity, and symbolic text elides and marginalizes those who are most vulnerable in the concussion crisis.

中文翻译:

脑震荡和资本:汤姆·布雷迪(CTE)和NFL的身份危机

与慢性创伤性脑病(CTE)相关的研究已经威胁到NFL的声誉,其劳动力库的前景以及最占主导地位的神话。为了在这场危机中幸存下来,联盟必须缓解当前和有抱负的球员以及幻灭的球迷的担忧。尽管NFL声称正在减轻其内在的暴力,但它反身地坚持自己的身份,成为军事化和国有化男性气概的堡垒。吉赛尔·邦辰(GiseleBündchen)的评论说,她的丈夫汤姆·布雷迪(Tom Brady)经常受到脑震荡,这引起了体育媒体格局的短暂破裂,其任务是缝合对NFL品牌至关重要的霸权,异规范和种族化的叙述。随后的项目旨在重新调整有价值的名人,商品,
更新日期:2019-08-12
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