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Transitioning Specialized and Developing Journals into a University Press
Journal of Scholarly Publishing ( IF 1.206 ) Pub Date : 2019-01-01 , DOI: 10.3138/jsp.50.2.03
Cait Duggan

Abstract:When looking for journals to acquire, publishers will find many specialized academic journals that are managed outside university presses. Some are run by individual editorial offices, others by associations, and some under other arrangements. While these journals may not have large circulation numbers, they often have a faithful readership. Understanding the differences between the way a journal was managed in the past and the way a university press can manage it going forward will help the parties involved—publishers and editors—make an orderly transition through acquisition. A press planning to acquire a small, specialized journal should set at least four goals that will enable the journal to gain greater stability and prestige: 1) modifying or even overhauling the existing budget to improve its financial health, 2) amplifying its scholarly reputation, 3) designing it appropriately, and 4) marketing it more widely.

中文翻译:

将专业期刊和发展期刊转变为大学出版社

摘要:出版商在寻找要收购的期刊时,会发现许多在大学出版社之外管理的专业学术期刊。有些由个人编辑部管理,有些由协会管理,有些则由其他安排管理。虽然这些期刊的发行量可能并不大,但它们通常有忠实的读者群。了解期刊过去管理方式与大学出版社未来管理方式之间的差异将有助于相关各方——出版商和编辑——通过收购进行有序过渡。计划收购小型专业期刊的出版社至少应设定四个目标,以使期刊获得更大的稳定性和声望:1)修改甚至彻底改革现有预算以改善其财务状况,
更新日期:2019-01-01
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