A Systems Dynamics Simulation Study of Network Public Opinion Evolution Mechanism,Journal of Global Information Management

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A Systems Dynamics Simulation Study of Network Public Opinion Evolution Mechanism
Journal of Global Information Management ( IF 3.474 ) Pub Date : 2019-10-01 , DOI: 10.4018/jgim.2019100110
Ge Gao ₁ , Tianyong Wang ₂ , Xianrong Zheng ₃ , Yong Chen ₄ , Xiaobo Xu ₅

Affiliation

Thefactorsthataffectformationanddisseminationofpublicopinionhavebeenstudiedforalong time.However,thefindingsaredisparateandfragmented,giventhecharacteristicsofnetizensandnew mediaintheBigDataera.Tothisend,thisarticleintroduceseightmechanismsworkingonformation anddisseminationofpublicopiniononnetwork.Basedon systemdynamics, this article further proposesacomprehensivecausalrelationshipmodeltoexplorethefactorsaffectingtheconsequence ofpublicopiniononnetwork.Particularly, the roleofgovernment is taken intoconsideration in thismodel.AsimulationwithVensimPLEisconducted.Theresultsofthesimulationindicatethat grouppolarizationamongnetizens,opinionleaders,thequantityofmediaaudience,thefrequency ofmediareport,governmentattention,andwarningmechanismforpublicopinioncrisisaffectthe consequenceofpublicopiniononnetworksignificantly.Implicationsofthefindingsarediscussed. KEywORDS Network, Public Opinion, Simulation, System Dynamics

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