Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization,Journal of Global Information Management

当前位置： X-MOL 学术 › Journal of Global Information Management › 论文详情

Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)

Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization
Journal of Global Information Management ( IF 3.474 ) Pub Date : 2020-01-01 , DOI: 10.4018/jgim.2020010108
Josep Rialp-Criado ₁ , María-del-Carmen Alarcón-del-Amo ₂ , Alex Rialp ₃

Affiliation

Despitevariousadvancesininternationalbusinessandentrepreneurshipliteraturesandincreasing interestinspeedofinternationalizationmainlyamonginternationalentrepreneurshipscholars,the relationshipbetweentheuseofsocialmediaandtheinternationalizationspeedofthefirmremains poorly investigated.This articlepresents the reflective construct “speedofuseof socialmedia” andprovesitspositiveeffectonthethirdorderformativeconstruct“speedofinternationalization.” Furthermore,usingmulti-groupanalysis,thearticledemonstratesthatthiseffectismoderatedbythe industrywherethecompanyperforms(business-to-customervs.business-to-business)anditsexport intensity,butnotbythesizeofthefirm.Theresultsobtainedopenaninterestingareaforfurther researchintheroleofWeb2.0andsocialnetworkinginfutureknowledgemanagementsystemsof internationalnewventurescompanies. KeywoRdS Multi-Group Analysis, PLS-SEM, Social Media, Speed Of Internationalization

中文翻译：