Smartphones impacts consumer behavior by providing new technology mobile applications. To better understand the intention to use mobile applications, in the context of restaurant guides, this study mobilizes the constructs of usability, loyalty, trust and the intention to use. A total sample of 244 respondents (123 from Paris and 121 from Moscow) was collected and analyzed using SmartPLS3. This research fills a gap regarding the comparison of mobile application users’ behavior in France and Russia. Indeed, the analysis indicates that Russian users are more sensitive toward variable of trust, while French users are more impacted by mobile application usability. The results of this study can be relevant for practitioners, developers of mobile applications and restaurant managers.

中文翻译：

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了解饭店客户使用移动应用程序的意图

智能手机通过提供新技术的移动应用程序来影响消费者的行为。为了更好地理解使用移动应用程序的意图，在餐厅指南的背景下，本研究动员了可用性，忠诚度，信任和使用意图的构建。使用SmartPLS3收集并分析了244位受访者（巴黎为123位，莫斯科为121位）的总样本。这项研究填补了法国和俄罗斯移动应用程序用户行为比较方面的空白。实际上，分析表明，俄罗斯用户对信任变量更敏感，而法国用户则受到移动应用程序可用性的更大影响。这项研究的结果可能与从业人员，移动应用程序开发人员和餐厅经理有关。