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Enhancing data collection methods with qualitative projective techniques in the exploration of a university’s brand identity and brand image
International Journal of Market Research ( IF 2.513 ) Pub Date : 2020-07-30 , DOI: 10.1177/1470785320943045 Louise Spry 1 , Christopher Pich 1
International Journal of Market Research ( IF 2.513 ) Pub Date : 2020-07-30 , DOI: 10.1177/1470785320943045 Louise Spry 1 , Christopher Pich 1
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This article focuses on assessing the capabilities of projective techniques, in gaining a deeper insight into complex university corporate brands. In particular, we will explore identities and how ...
中文翻译:
用定性投影技术加强数据收集方法在大学品牌识别和品牌形象的探索中
本文侧重于评估投影技术的能力,以更深入地了解复杂的大学企业品牌。特别是,我们将探索身份以及如何...
更新日期:2020-07-30
中文翻译:
用定性投影技术加强数据收集方法在大学品牌识别和品牌形象的探索中
本文侧重于评估投影技术的能力,以更深入地了解复杂的大学企业品牌。特别是,我们将探索身份以及如何...