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The experience economy of TV promotion at San Diego Comic-Con
International Journal of Cultural Studies ( IF 1.754 ) Pub Date : 2020-07-14 , DOI: 10.1177/1367877920935888 Melanie E.S. Kohnen 1
International Journal of Cultural Studies ( IF 1.754 ) Pub Date : 2020-07-14 , DOI: 10.1177/1367877920935888 Melanie E.S. Kohnen 1
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This article analyzes the promotional function of pop-up branded entertainment experiences during San Diego Comic-Con (SDCC). I argue that these activations are part of the experience economy, in w...
中文翻译:
圣地亚哥动漫展的电视推广体验经济
本文分析了圣地亚哥动漫展(SDCC)期间弹出式品牌娱乐体验的促销功能。我认为,这些激活是体验经济的一部分,而这正是...
更新日期:2020-07-14
中文翻译:
圣地亚哥动漫展的电视推广体验经济
本文分析了圣地亚哥动漫展(SDCC)期间弹出式品牌娱乐体验的促销功能。我认为,这些激活是体验经济的一部分,而这正是...