In this article I offer a critical analysis of the loosely defined death positivity movement. Death positivity presents itself as oppositional and liberating, gaining legitimacy by reference to the narratives of death taboo and death denial. I show how the movement encourages extending continuous, self-reflexive engagement in identity and lifestyle to dying and death, arguing that death positivity employs and advocates a particular enterprising culture and furthers a neoliberal discourse of individual responsibilization. To make my argument, I look more closely at the death-positive discourse as it is furthered by two North American initiatives in particular; Death Over Dinner as presented by its founder Michael Hebb in the 2018 book about the initiative, and selected videos published by Order of the Good Death, spearheaded by mortician, author and YouTube personality Caitlin Doughty.

中文翻译：

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新自由主义，个人责任感和死亡积极性运动

在本文中，我对松散定义的死亡积极性运动进行了严格的分析。死亡积极性表现为对立和解放，通过提及死亡禁忌和否认死亡的叙事获得合法性。我展示了该运动如何鼓励将对身份和生活方式的持续自我反省扩展到垂死和死亡，论证了死亡积极性采用并倡导一种特殊的进取文化，并促进了个人责任的新自由主义话语。为了说明我的观点，我更仔细地研究了死亡积极的论述，尤其是在北美的两项倡议的推动下。由创始人迈克尔·赫布（Michael Hebb）在2018年关于该计划的书中介绍的“晚餐过后死亡”，以及由教家带头主持的《善死勋章》发布的精选视频，