Considered one of the deadliest incidents in the history of aviation crises and labelled a “continuing mystery,” the ongoing search for the missing Malaysia Airlines Flight 370 offers no closure. With endless media attention, and negative reactions of stakeholders to every decision made by the airline, this study investigates the types of emotions found in social media posted by publics to the MH370 search suspension announcement. It content analyzed 5,062 real-time tweet messages guided by the revised integrated crisis mapping model. Our findings indicated that, in addition to the four original emotions posited, there was a fifth emotion because of the long-drawn crisis and only two dominant emotions were similar to the model. A redrawn version to better encapsulate all the emotions is offered for one quadrant in the model. Implications for both crisis communication scholarship and the importance of social listening for organizations are discussed.

中文翻译：

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社交媒体中的情绪：MH370搜索暂停公告的推文响应分析

被认为是航空危机史上最致命的事件之一，并被标记为“持续的谜团”，对失踪的马来西亚航空370号航班的持续搜寻并未提供任何机会。在无休止的媒体关注和利益相关者对航空公司做出的每个决定的负面反应下，本研究调查了公众在MH370搜索暂停公告中发布的社交媒体中发现的情绪类型。它的内容是在修订后的集成危机映射模型的指导下分析了5,062条实时推文消息。我们的发现表明，除了提出的四种原始情绪外，由于长期危机，还有第五种情绪，只有两种主导情绪与模型相似。模型中的一个象限提供了一个重绘版本，以更好地封装所有情感。