Instagramming Social Presence: A Test of Social Presence Theory and Heuristic Cues on Instagram Sponsored Posts,International Journal of Business Communication

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Instagramming Social Presence: A Test of Social Presence Theory and Heuristic Cues on Instagram Sponsored Posts
International Journal of Business Communication ( IF 2.625 ) Pub Date : 2020-08-01 , DOI: 10.1177/2329488420944462
Erika Katherine Johnson ₁ , Seoyeon Celine Hong ₂

Affiliation

This study investigates social presence theory, using sponsored posts on Instagram. By testing a 3 (social presence) × 2 (heuristic cues) × 2 (source of sponsorship) mixed factorial experiment (N =...

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