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An 89% solution adoption rate at a two-year follow-up: evaluating the effectiveness of an animated agricultural video approach
Information Technology for Development ( IF 4.261 ) Pub Date : 2019-12-01 , DOI: 10.1080/02681102.2019.1697632
Julia Bello-Bravo 1 , Eric Abbott 2 , Sostino Mocumbe 3 , Ricardo Maria 3 , Robert Mazur 4 , Barry R. Pittendrigh 5
Affiliation  

ABSTRACT

Securing the adoption of scalable agro-educational information and communication technology (ICT) solutions by farmers remains one of the international development community’s most elusive goals – in part due to two key gaps in the data: (1) limited comparisons of competing knowledge-delivery methods, and (2) few to no follow-ups on long-term knowledge retention and solution adoption. Addressing both of these gaps, this follow-up study measures farmer knowledge retention and solution adoption two years after being trained on an improved postharvest bean storage method in northern Mozambique. The results found animated-video knowledge delivery at least as effective as a traditional extension approach for knowledge retention (97.9%) and solution adoption (89%). As animated video can more cost-effectively reach the widest – even geographically isolated – populations, it readily complements extension services and international development community efforts to secure knowledge transfer and recipient buy-in for innovations. Implications and future research for adult learning are also discussed.



中文翻译:

在两年的跟踪调查中,解决方案的采用率为89%:评估动画农业视频方法的有效性

摘要

确保农民采用可扩展的农业教育信息和通信技术(ICT)解决方案仍然是国际发展界最难以捉摸的目标之一-部分原因是数据中存在两个主要差距:(1)竞争性知识交付的比较有限方法;(2)关于长期知识保留和采用解决方案的跟踪很少甚至没有跟踪。针对这两个差距,这项后续研究在对莫桑比克北部的一种改进的收获后豆储藏方法进行培训之后的两年,对农民的知识保留和解决方案采用进行了测量。结果发现,动画视频知识的交付至少与传统的知识保留(97.9%)和解决方案采用(89%)扩展方法一样有效。由于动画视频可以更具成本效益的方式覆盖最广泛的人群,甚至可以分散在地理上偏远的人群,因此它可以轻松地补充推广服务和国际开发社区为确保知识转移和接受创新而付出的努力。还讨论了对成人学习的影响和未来研究。

更新日期:2019-12-01
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