Social relationships unfold face-to-face and across an increasingly diverse set of mobile, Internet-based media. Research on these mixed-media relationships (MMRs) offers a unifying focus for understanding of how media use reflects and drives social relationships. Impediments to research on mixed-media interaction include an over-reliance on research focused on a single medium, incomplete and conceptually problematic classifications of media, and limited theoretic approaches. An alternative approach to understand MMRs, grounded in the challenges of managing complex, recurring interpersonal demands, is proposed. These demands include social coordination, impression management, regulating closeness and distance, and managing arousal and anxiety. Implications of MMRs for mediatization and mass communication are briefly examined.

中文翻译：

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拥抱混合媒体关系的挑战与机遇

社会关系与越来越多的基于移动互联网的移动媒体面对面地展开。对这些混合媒体关系（MMR）的研究为理解媒体使用如何反映和驱动社会关系提供了一个统一的重点。混合媒体互动研究的障碍包括对单一媒体研究的过度依赖，媒体分类的不完整和概念上有问题的分类以及有限的理论方法。提出了一种基于理解复杂，反复出现的人际关系要求的理解MMR的替代方法。这些需求包括社交协调，印象管理，调节亲密和距离以及管理唤醒和焦虑。简要检查了MMR对中介和大众传播的影响。