Interpersonal and mediated communication both play important roles in the diffusion of innovations, as part of the process, as well as the content, of diffusion. Yet the diffusion of new media has blurred the boundaries across interpersonal and mediated communication, and emphasized the decoupling of media from their attributes, summarized in the concept of intermediality. This article briefly considers implications of this intermediality for new media as process and content in five major components of the diffusion perspective: sources, rate and categories of adoption, attributes, communication networks, and consequences.

中文翻译：

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中间性与创新扩散

人与人之间的交流和中介交流在创新传播中都起着重要作用，创新是传播过程的一部分，也是传播的内容。然而，新媒体的传播模糊了人际和媒介传播之间的界限，并强调了媒介与其属性的分离，这在中介性概念中得到了总结。本文简要地考虑了这种中间性对于新媒体的影响，作为传播视角的五个主要组成部分中的过程和内容：来源，采用率和类别，属性，通信网络和后果。