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Testing the Future: Gender and Technocapitalism in Start-Up India
Feminist Review ( IF 2.816 ) Pub Date : 2019-11-01 , DOI: 10.1177/0141778919879740
Hemangini Gupta

In this article I examine how start-up capitalism recalibrates transnational ‘outsourcing’ or the work of so-called ‘cyber coolies’ to instead create labour as a site of innovation and experimental consumption. First, I draw on ethnographic fieldwork in India to theorise digital labour as a form of experimental mediation and temporal work oriented to the future. Second, I show how work is deeply embodied and centres on the racialised and gendered bodies of non-elite workers. Finally, I show how invitations to innovate with work processes encourage workers to cultivate attachments of love and care for the company that ultimately privatise affect and conceal class and labour hierarchies. Tracing employees’ experiences through a period of automation and layoffs, this article argues for an understanding of how precarious feminised work creates the conditions of possibility for postcolonial and transnational technocapitalism to flourish.

中文翻译:

测试未来:印度初创企业中的性别与技术资本主义

在本文中,我研究了初创资本主义如何重新调整跨国“外包”或所谓的“网络苦力”的工作,以将劳动力创造为创新和实验性消费的场所。首先,我利用印度的民族志田野调查将数字劳动理论化为一种面向未来的实验中介和时间工作形式。其次,我展示了工作如何深入体现,并以非精英工人的种族和性别身体为中心。最后,我展示了工作流程创新的邀请如何鼓励员工培养对公司的爱与关怀,最终将影响私有化并隐藏阶级和劳工等级。追踪员工在自动化和裁员时期的经历,
更新日期:2019-11-01
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