This literature review analyzes studies that deal with the meanings that consumers form about firms’ family nature. Through the analysis of 83 papers, we highlight the importance of firms’ family nature from consumers’ perceptual, social, and cultural perspectives, at the micro, meso, and macro levels. Beside the common meanings that consumers attach to firms’ family nature, our review showed that in some cases, firms’ family nature acquired meanings that were deemed to be so important that they eventually provided consumers with self-identification, communitarian identification, and novel market configurations, and even made the family firm the industry’s prototypical organizational form.

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消费者如何看待企业的家庭性质？文献综述

这篇文献综述分析了处理消费者对公司家庭性质形成的意义的研究。通过对 83 篇论文的分析，我们从消费者的感知、社会和文化的角度，在微观、中观和宏观层面强调了企业家族性质的重要性。除了消费者对企业家族性质的普遍含义外，我们的审查表明，在某些情况下，企业的家族性质获得了被认为非常重要的意义，最终为消费者提供了自我认同、社群认同和新市场。配置，甚至使家族企业成为行业的典型组织形式。