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Cinematic itineraries and identities: Studying Bollywood tourism among the Hindustanis in the Netherlands
European Journal of Cultural Studies ( IF 2.099 ) Pub Date : 2020-09-09 , DOI: 10.1177/1367549420951577
Apoorva Nanjangud 1 , Stijn Reijnders 1
Affiliation  

For decades, the ‘make-believe’ world of Bollywood has created elaborate imaginaries of India. A sizable part of its audience consists of diasporic communities, who not only consume Bollywood movies for entertainment but also as a way to stay connected with their Indian heritage. This study closely looks at one such diasporic community, namely the Dutch Hindustanis, investigating how Bollywood cinema affects their image of India, and how influential Bollywood cinema is in influencing their travel decisions to India. In-depth interviews indicate that Bollywood is a dominant cultural source for defining the respondents’ relationship with India. Moreover, the repeated consumption of Bollywood cinema stirs the desire to actually travel to India, seldom in search of ‘home’, but to visit sites associated with multiple Bollywood movies. Bollywood cinema being from their ‘distant homeland’ also incentivizes their travels to India thereby making it a meaningful experience. This study contributes to film (and) tourism research by introducing the concept of ‘cinematic itinerary’ to refer to these comprehensive film tourism practices.

中文翻译:

电影般的行程和身份:研究荷兰印度斯坦人中的宝莱坞旅游

几十年来,宝莱坞的“虚构”世界创造了印度的精致想象。它的观众中有相当一部分是散居在外的社区,他们不仅将宝莱坞电影用于娱乐,而且还是与印度传统保持联系的一种方式。这项研究密切关注了这样的流散社区,即荷兰人印度斯坦斯坦人,调查了宝莱坞电影院如何影响其印度形象,以及有影响力的宝莱坞电影院如何影响他们前往印度的旅行决定。深入的采访表明,宝莱坞是界定受访者与印度关系的主要文化来源。此外,宝莱坞电影院的反复消费激起了人们真正去印度旅行的欲望,很少寻找“家”,而是去参观与多部宝莱坞电影有关的景点。来自“遥远故乡”的宝莱坞电影院也激励了他们前往印度的旅行,从而使其成为一次有意义的体验。这项研究通过介绍“电影路线”的概念来参考这些综合的电影旅游实践,从而为电影(和)旅游研究做出了贡献。
更新日期:2020-09-09
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