Transformation of cultural markets is a complex development that relates to both the audience and the industry. During the last decade, domestic popular films in Turkey increased their share of box office significantly. This study analyses socio-economic developments along with monopolization of exhibition sector to understand the change. While factors such as higher income level, relatively lower ticket prices, higher proportion of population in education and urbanization created a new potential audience for domestic films, rise of a dominant player in exhibition sector broke the hegemony created by foreign distribution companies.

中文翻译：

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新观众和产业结构变化的国内流行电影制作兴起：以土耳其流行电影为例

文化市场的转型是一个涉及受众和行业的复杂发展。在过去十年中，土耳其国内流行电影的票房份额显着增加。本研究分析了社会经济发展以及展览部门的垄断，以了解这种变化。在收入水平较高、票价相对较低、受教育人口比例较高和城市化等因素为国产电影创造了新的潜在观众的同时，放映业主导者的崛起打破了外资发行公司的霸权。