The debates on the fate of public service broadcasting (PSB) are by no means new (Cowling and Tambini, 2002; Gardam and Levy, 2008; Richards et al., 2006) and can be traced back to 1947 when in a series of articles Ronald H. Coase (1947, 1950) harshly criticized the monopoly in the British broadcasting system. The contemporary discourse on the present and the future of PSB is slightly more complicated, as the perceptions of the PSB institution, its viability and above all its justification vis-à-vis new technologies have changed. The key areas of debate and contestation in this sense have been the remit of PSB, its funding, its positioning in the new media multi-platform environment, its relationship with commercial media and with the market in general. The discussions evolve then very differently depending on the sometimes pre-constructed judgement on PSB’s continuing role as (1) a pure public service addressing the remaining market failures in a digital space, (2) adopting a host of new tasks corresponding to the new age, and (3) an all-embracing public service that calls for the reinvention of PSB and introduces the broader notion of public service media (PSM). These three visions are, however, not uniform in themselves and often cluster together a number of subscenarios. One can sketch their corresponding core ideas in the following way. First, the pure PSB scenario is the most extreme one and tailors PSB to address only existing market failures, as narrowly construed. The public service remit is decidedly cut down, and areas where commercial players deliver various and abundant services, such as sports and entertainment, are excluded from PSB’s mission. Most crucially, public service broadcasters (PSBs) are not supposed to engage with new media and overall the 898856 EJC0010.1177/0267323119898856European Journal of CommunicationReview Essay research-article2020

中文翻译：

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公共服务广播的未来：严峻还是光明？

关于公共服务广播 (PSB) 命运的辩论绝不是新的（Cowling 和 Tambini，2002；Gardam 和 Levy，2008；Richards 等，2006）并且可以追溯到 1947 年的一系列文章Ronald H. Coase (1947, 1950) 严厉批评了英国广播系统的垄断。当代关于 PSB 的现在和未来的讨论稍微复杂一些，因为对 PSB 机构的看法、它的可行性以及最重要的是它对新技术的论证发生了变化。在这个意义上，辩论和争论的关键领域是 PSB 的职权范围、其资金、它在新媒体多平台环境中的定位、它与商业媒体和整个市场的关系。根据对 PSB 作为 (1) 解决数字空间中剩余市场失灵的纯公共服务，(2) 采取一系列与新时代相对应的新任务的持续作用的有时预先构建的判断，讨论的发展非常不同，以及 (3) 一种包罗万象的公共服务，它呼吁重塑 PSB 并引入更广泛的公共服务媒体 (PSM) 概念。然而，这三个愿景本身并不统一，并且经常聚集在许多子场景中。可以通过以下方式勾勒出它们相应的核心思想。首先，纯粹的 PSB 场景是最极端的场景，它调整 PSB 以仅解决现有的市场失灵，正如狭义的解释。明确削减公共服务范围，商业主体提供各种丰富服务的领域，例如体育和娱乐，被排除在 PSB 的使命之外。最重要的是，公共服务广播公司 (PSB) 不应该与新媒体互动，总体而言 898856 EJC0010.1177/0267323119898856European Journal of CommunicationReview Essay research-article2020