For a few years now, members of the government in Austria have been using Facebook to reach out to the public as well as to the mass media. Following normative guidelines and regulations, tax-funded government communication should be neutral, informative and autonomous of party politics. Using a multi-method approach, combining a structural analysis of formal criteria of Facebook accounts and an automated quantitative content analysis of Facebook postings, we investigated to what extent the official Facebook accounts of members of the last two Austrian governments were an exclusive tool for digital government communication. We found that not all representatives made use of Facebook. Moreover, tax-funded digital government communication on Facebook was not all neutral and autonomous of party politics. Based on our findings, we conclude that there is a lack of regulatory framework in Austria to govern tax-funded use of social media.

中文翻译：

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奥地利税收资助的数字政府通信：Facebook 上的政府成员

几年来，奥地利政府成员一直在使用 Facebook 与公众和大众媒体接触。遵循规范性指导方针和规定，税收资助的政府沟通应该是中立的、信息丰富的和自治的政党政治。使用多方法方法，结合对 Facebook 帐户正式标准的结构分析和对 Facebook 帖子的自动定量内容分析，我们调查了最近两个奥地利政府成员的官方 Facebook 帐户在多大程度上是数字化的专属工具政府沟通。我们发现并非所有代表都使用 Facebook。此外，Facebook 上由税收资助的数字政府通信并不完全是中立的，不受政党政治影响。根据我们的发现，