The purposes of this study are twofold. First, it investigates how the digital media discursively react against the use of anabolic-androgenic steroids (AAS). Second, it examines how Thailand is portrayed as a venue for steroid holiday among recreational bodybuilders from the Western countries. Adhering to the principle of theoretical triangulation, the study employs two frameworks including Reisigl and Wodak’s discursive strategies and Van Dijk’s ideological structures. The methodology undertaken is a corpus-assisted discourse analysis. The corpus contains 100 articles published on various websites between the period of 2014 and 2019 with the total number of 107,116 words. Main findings indicate that, regarding the first purpose, the media portray AAS as the ‘outgroup’ by employing various negative lexical items while attempting to dilute any claimed benefits. Concerning the second purpose, Thailand is represented as a venue in which AAS are easily available coupled with corrupt dealers and lax regulations.

中文翻译：

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数字媒体对抗合成代谢雄激素类固醇的话语策略：语料库辅助话语分析

这项研究的目的是双重的。首先，它调查了数字媒体如何对使用合成代谢雄激素类固醇 (AAS) 做出散漫的反应。其次，它研究了泰国如何被西方国家的休闲健美运动员描绘成类固醇假期的场所。本研究坚持理论三角原则，采用赖西格尔和沃达克的话语策略和范戴克的意识形态结构两个框架。所采用的方法是语料库辅助的话语分析。该语料库包含 2014 年至 2019 年期间在各种网站上发表的 100 篇文章，总字数为 107,116 字。主要发现表明，关于第一个目的，媒体将 AAS 描绘成“外群”，通过使用各种负面词汇，同时试图淡化任何声称的好处。关于第二个目的，泰国被认为是一个容易获得 AAS 的场所，加上腐败的经销商和宽松的法规。