Although recent streams of research have suggested that emotions play a key role in generating framing effects, little is known about the affective dimension of gain and loss framing and its potential impact on persuasion. The current study adopted a meta-analytical approach, synthesizing over 30 years of literature (k = 25, N = 5,772), to investigate this issue. The results indicate that message frame type directs the emotional response elicited in the audience, with gain frames inducing positive emotions (d = .31, p = .02) and loss frames inducing negative emotions (d = .22, p = .001). In turn, the experience of positive emotions enhances the influence of gain frames (b = .18, p = .045), whereas negative emotions augment the effects of loss frames (b = −.70, p = .01). These findings confirm that emotional responses may offer a pathway through which gain- and loss-framed messages exert persuasive influence. The study integrates the results with the emotions-as-frames perspective and proposes several promising avenues for future research.

中文翻译：

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情绪能否捕捉到难以捉摸的增益损失框架效应？荟萃分析

尽管最近的研究表明情绪在产生成帧效应中起着关键作用，但对损益成帧的情感维度及其对说服力的潜在影响知之甚少。当前的研究采用了荟萃分析的方法，综合了30多年的文献（k = 25，N = 5,772）来研究这个问题。结果表明，消息帧类型指导观众引起的情绪反应，增益帧诱发积极情绪（d = .31，p = .02），丢失帧诱发负面情绪（d = .22，p = .001） 。反过来，积极情绪的体验会增强增益框架的影响（b = .18，p = .045），而消极情绪会增强损失框架的影响（b = -.70，p = .01）。这些发现证实了情绪反应可能提供了一种途径，通过这种途径，使有损和失陷的信息发挥了说服力。这项研究将结果与“情感框架”相结合，并为未来的研究提出了一些有希望的途径。