ABSTRACT Previous research has found that White audiences exhibit less preference for movies with minority casts than for movies with White casts. We conducted two experiments to explore why this race-based bias occurs and how to overcome it. In the first study, we examined potential mediators of the relationship between actors’ race and intention to view movies with minority actors. Results indicated that perceptions of the intended audience fully mediated the relationship. The second study manipulated this perception via social media postings. Findings suggest the race bias can be eliminated for White audiences. Specifically, the drop in interest in seeing a movie with a Black cast was erased when Whites read positive comments about the film from other Whites.

中文翻译：

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跨越种族界限：对选择性接触电影中的种族偏见的调解员和社交媒体干预的检查

摘要 先前的研究发现，与白人演员的电影相比，白人观众对少数派演员的电影表现出较少的偏好。我们进行了两个实验，以探讨为什么会出现这种基于种族的偏见以及如何克服它。在第一项研究中，我们研究了演员种族与与少数族裔演员一起看电影的意愿之间关系的潜在中介因素。结果表明，目标受众的感知完全调节了这种关系。第二项研究通过社交媒体帖子操纵了这种看法。调查结果表明，可以消除白人观众的种族偏见。具体来说，当白人阅读其他白人对这部电影的正面评价时，他们对观看黑人演员电影的兴趣下降了。