The TVmoji is a pictorial visual device that captions or interprets television footage. It is widely used in many non-scripted television shows, particularly in East Asia. Using a Goffmanian footing analysis, this study categorizes TVmojis as blurted expressions, soliloquies, captions, narration, fictive viewer’s talkbacks, and fictive viewer’s comments. The author argues that by playing various roles, TVmojis help construct the viewer’s sense of being a bystander while concealing the producers’ manipulations of the media’s interactive roles vis-à-vis the viewers. The author contends that to improve the understanding of this editorial manipulation-in-disguise, the media should be conceptualized as retellers, rather than representers, of narrative using footage and visual devices such as TVmojis.

TVmoji是一种图形化视觉设备，用于字幕或解释电视画面。它广泛用于许多非脚本电视节目中，尤其是在东亚。使用戈夫曼式立足点分析，该研究将电视表情符号分类为模糊表情，自言自语，标题，旁白，虚拟观众的对讲和虚拟观众的评论。作者认为，电视表情符号通过扮演各种角色，有助于建立观众对旁观者的感觉，同时掩盖制片人对观众对媒体互动角色的操纵。作者认为，为了增进对这种变相编辑的理解，应该将媒体概念化为使用镜头和视觉设备（例如TVmojis）进行叙述的叙事者，而不是叙事者。