ABSTRACT This article examines the notion of green supply chain management (GSCM) in the New Zealand business context. Despite the increasing significance of the GSCM approach at the global level, there is a paucity of empirical research that explores GSCM within the New Zealand business context. This study intends to bridge the gap in the literature by investigating the GSCM practices adopted by New Zealand based companies. To this end, a sample of 23 companies was selected and 29 interviews were conducted with senior corporate managers. The results revealed that most interviewees’ companies were proactive in improving their mid-stream GSCM performance, but the same enthusiasm was not manifested at the upstream and downstream supply chain levels. Hence, we argue that companies need to recognise and embrace the holistic nature of GSCM and promote collaborative supply chain activities to realise improvements in environmental, economic and operational performance.

中文翻译：

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绿色供应链：一项实证研究

摘要本文探讨了新西兰商业环境中的绿色供应链管理（GSCM）概念。尽管GSCM方法在全球范围内的重要性日益增加，但在新西兰商业环境中探索GSCM的实证研究很少。本研究旨在通过调查新西兰公司采用的GSCM做法来弥合文献中的空白。为此，选择了23家公司的样本，并与高级公司经理进行了29次访谈。结果表明，大多数受访者的公司积极改善其中游GSCM绩效，但在上游和下游供应链水平上并未表现出同样的热情。因此，