ABSTRACT This study applies the concept of integrated satisfaction to investigate the effects of satisfaction with gaming and non-gaming experience on word-of-mouth communication regarding gaming destination. A survey in Macau (n = 298) indicates that integrated satisfaction has a partial mediating effect on the relationship between non-gaming satisfaction and word-of-mouth, and integrated satisfaction has a moderating and partial mediating effect on the relationship between gaming satisfaction and word-of-mouth. Therefore, gaming tourism enlarges the effect of the non-gaming tourism experience. Besides, gaming activities cause positive word-of-mouth communication for repeat tourists. This study extends our knowledge in gaming tourism and integrated satisfaction theory.

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游戏旅游如何通过关于目的地的口口相传来影响旅游业的发展：应用综合满意度理论

摘要本研究采用综合满意度的概念来调查对游戏和非游戏经验的满意度对有关游戏目的地的口碑传播的影响。澳门的一项调查（n = 298）表明，综合满意度对非博彩满意度和口碑之间的关系有部分中介作用，综合满意度对博彩满意度和口碑之间的关系有中度和局部中介作用口碑。因此，游戏旅游扩大了非游戏旅游体验的效果。此外，游戏活动为回头客带来了积极的口碑传播。这项研究扩展了我们在游戏旅游和综合满意度理论方面的知识。