ABSTRACT Tourists’ experiences in touristic learning settings are largely informed by their cognitive participation, where mindfulness plays a critical role. The tourism literature has rarely examined how such mindfulness is constructed. This study aims to fill this gap by examining the impact of familiarity and motivation on mindfulness. Motivation is incorporated as a moderator into the proposed model based on self-determination theory. The model is tested using survey data collected at Zhejiang Provincial Museum (N = 363). Empirical results reveal that (1) cognitive familiarity, psychological familiarity, intrinsic motivation each positively influence mindfulness; (2) the effect of familiarity can be moderated by motivation.

中文翻译：

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在博物馆中检验游客的正念：熟悉和动机的作用

摘要游客在旅游学习环境中的经历很大程度上取决于他们的认知参与，而正念起着至关重要的作用。旅游文献很少研究这种正念的建构方式。这项研究旨在通过研究熟悉度和动机对正念的影响来填补这一空白。基于自我决定理论，动机被作为主持人并入所提出的模型中。使用在浙江省博物馆（N = 363）收集的调查数据对模型进行测试。实证结果表明：（1）认知的熟悉程度，心理的熟悉程度，内在动机分别对正念产生积极影响；（2）动机可以减轻熟悉的影响。