ABSTRACT The M. Mandarin hotel has capitalised on a “East Asian” theme to differentiate itself in the Singapore hotel scene. It has employed “East Asian-ness” in its service-scape, through its supporting product, facilitating product, information, implicit and explicit services. The hotel has also adopted induction processes by which staff are orientated into its “East Asian” organisational culture. This case-study allows readers and students to assess to what extent an Asian hotel should exemplify its Asian roots and traditions, that would be most beneficial to the establishment.

中文翻译：

---

在酒店品牌推广中采用“东亚”文化和主题：M。Mandarin的研究

摘要M. Mandarin酒店充分利用“东亚”主题，在新加坡酒店中脱颖而出。它通过支持产品，促进产品，信息，隐式和显式服务，在服务领域采用了“东亚风格”。该酒店还采用了入职培训程序，使工作人员适应其“东亚”组织文化。通过这种案例研究，读者和学生可以评估亚洲酒店应在多大程度上体现其亚洲渊源和传统，这将对该酒店最有利。