ABSTRACT The successful experience of opening Artichoke Restaurant in 2010 in Singapore encouraged Bjorn Shen to open his second restaurant, Bird Bird, in early 2016. Unfortunately, this new venture was not performing as expected. Bjorn tried relocating the restaurant to target a different market, but the restaurant was still underperforming. After making a loss for two consecutive years, Bjorn needs to decide the next step of Bird Bird Restaurant. Possible problems and strategic options are presented in this case study. If you were Bjorn, what would your decision be?

中文翻译：

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十字路口的Bird Bird Restaurant的未来

摘要2010年在新加坡开设“朝鲜蓟餐厅”的成功经验促使沉永B（Bjorn Shen）于2016年初开设了他的第二家餐厅Bird Bird。不幸的是，这家新企业的表现并不理想。Bjorn尝试将餐厅搬迁到另一个市场，但餐厅的表现仍然不佳。在连续两年亏损之后，比约恩需要决定Bird Bird Restaurant的下一步。本案例研究介绍了可能存在的问题和战略选择。如果您是Bjorn，您的决定是什么？