ABSTRACT Domestic and foreign tourism marketing has adopted micro-movies as a new tourism information communication media in recent years. A tourism micro-movie compiles the story content to include the scenic spots and characteristics of travel destinations, thus enabling viewers to resonate with the leading characters and story plots when watching the micro-movie. Therefore, this study investigates tourism micro-movies and analyzes whether the empathy and persuasion developed by the story plots in viewers when watching them will affect their attitude and response to travel destinations and further induce their travel willingness.

中文翻译：

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通过旅游微型电影对故事的理解和说服对旅行意愿的影响

摘要国内外旅游营销近年来已将微型电影作为一种新型的旅游信息传播媒体。一部旅游微型电影将故事内容进行汇编，以包含景点和旅游目的地的特征，从而使观看者在观看微型电影时能与主角和故事情节产生共鸣。因此，本研究调查了旅游微型电影，并分析了观看者在观看故事情节时产生的同理心和说服力是否会影响他们对旅游目的地的态度和反应，并进一步激发他们的旅游意愿。