ABSTRACT

The promulgation of the Broadcasting Service Act (BSA), which contains a three-tier model of the broadcasting system, was supposed to revolutionise the broadcasting media sphere in Zimbabwe. It was supposed to change the dynamics of radio broadcasting in Zimbabwe by increasing the opportunity for public, commercial and community broadcasting sectors. However, the three-tier model of broadcasting has remained on the paper, creating a strong debate on community radio licensing among media activists, practitioners, academics, the government and other media policy stakeholders on the government’s reluctance in issuing community radio licences. While some studies have focused on the strategies used by community broadcasting activists to communicate with their target audiences in Zimbabwe, this research seeks to contribute to the growing body of literature on community broadcasting policy and the contestations which have resulted in the impasse of the licensing of community radios in Zimbabwe. Based on the Four Theoretical Approach to Community Media, in-depth interviews with Zimbabwean media policy stakeholders as well as documentary analysis, this study explores the contestation of ideas that characterised community broadcasting reform processes in Zimbabwe.

摘要

包含广播系统三层模型的《广播服务法》（BSA）的颁布，旨在彻底改变津巴布韦的广播媒体领域。应当通过增加公共，商业和社区广播部门的机会来改变津巴布韦的广播广播动态。但是，广播的三层模式仍然保留在纸上，引起了媒体活动家，从业者，学者，政府和其他媒体政策利益相关者之间关于社区广播许可的激烈辩论，因为政府不愿发放社区广播许可。尽管一些研究的重点是社区广播活动分子用来与津巴布韦的目标受众交流的策略，这项研究旨在促进有关社区广播政策和竞争的文献不断增长，这些竞争已导致津巴布韦的社区广播许可陷入僵局。基于对社区媒体的四种理论方法，对津巴布韦媒体政策利益相关者的深入采访以及文献分析，本研究探讨了津巴布韦社区广播改革过程中典型的观念之争。