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Women Voters’ Radio Exposure by Sociodemographics During the 2013 Kenya General Election Campaigns in Kakamega County: Implications for Policy and Broadcast Journalism
African Journalism Studies ( IF 1.673 ) Pub Date : 2020-04-02 , DOI: 10.1080/23743670.2020.1816190
Thomas Ibrahim Okinda 1 , Benson Oduor Ojwang 2 , Charles Ongadi Nyambuga 3
Affiliation  

ABSTRACT Sociodemographics shape audience exposure to radio. However, it remains unclear whether these sociodemographics correlate with women voters’ radio exposure during elections in Kenya. Grounded in political mobilization, uses and gratification theories, this paper examines women voters’ exposure to political information on radio during the 2013 Kenya general election campaigns in Kakamega County. The study adopted a descriptive correlational survey based on data collected from women voters in six constituencies in Kakamega County using a questionnaire (N = 372). It was established that weekly political news exposure through radio for almost three-fifths (58.6%) of women voters was 12–56 h. Respondents’ radio exposure was statistically significantly and strongly linked to their age, marital status and level of education. Further, this radio exposure was statistically significantly and moderately associated with women voters’ employment status, income and residential location. Using these demographic data, this article explores research implications and recommends the adoption of policies and practices that can better harness the power of radio to reach women as voters in counties in Kenya.

中文翻译:

2013年在卡卡梅加县举行的肯尼亚大选活动中,社会人口统计学的妇女选民的广播曝光:对政策和广播新闻的影响

摘要社会人口统计学影响受众对广播的了解。但是,目前尚不清楚这些社会人口统计资料是否与肯尼亚大选期间女选民的广播曝光有关。本文基于政治动员,使用和满足的理论,研究了女选民在2013年肯尼亚卡卡梅加县大选竞选中对电台政治信息的接触。该研究采用描述性相关调查,该调查基于使用调查表从卡卡梅加县六个选区的女选民那里收集的数据(N = 372)。据确定,每周有五分之三(58.6%)的女选民通过广播收听政治新闻为12-56小时。统计学上,受访者的无线电暴露与他们的年龄,婚姻状况和受教育程度密切相关。进一步,从统计上看,这种无线电接触与女选民的就业状况,收入和居住地点有关。本文使用这些人口统计数据来探讨研究意义,并建议采用可以更好地利用广播的力量来触及肯尼亚县选民中妇女的政策和做法。
更新日期:2020-04-02
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