ABSTRACT

Herbert Bayer (1900–1985) created the World Geo-Graphic Atlas (published in 1953) – an influential atlas that followed modernist design principles associated with the Bauhaus. This paper focuses on the modernist exhibition design concepts he refined in his work on this seminal atlas of the twentieth century. The Atlas stands out in its successful expansion of the predominant map-centric atlas framework that is augmented by modernist approaches to visualization. The central concept used in the Atlas, the extended field of vision from exhibit design and architecture, was central to its organization and presentation. The Atlas integrates topographic maps, concise textual narration, tables, pictograms, thematic maps, geovisualization, artwork that uses modernist graphic techniques, and approaches to support flexible reader engagement. This exemplary atlas – both then and now – communicates a broad diversity of geographic knowledge of regions and countries from around the world through graphical means.

摘要

赫伯特·拜耳（Herbert Bayer，1900–1985年）创作了《世界地理图集》（于1953年出版），这是一本颇具影响力的图集，它遵循了与包豪斯相关的现代主义设计原则。本文着重介绍他在20世纪开创性地图集上的工作中提炼的现代主义展览设计概念。该地图集在其现代主义接近可视化所增加的主要地图为中心的Atlas框架的成功扩张脱颖而出。Atlas中使用的中心概念是展览设计和建筑的扩展视野，是其组织和展示的核心。该地图集集成了地形图，简洁的文字叙述，表格，象形图，专题图，地理可视化，使用现代图形技术的艺术品以及支持灵活的读者参与的方法。不论是现在还是现在，这种示例性地图集都通过图形方式传达了来自世界各地的地区和国家的广泛地理知识。