ABSTRACT

This study explores the impact of television news anchor delivery mistakes on message and source credibility evaluations and whether gender, news context, and empathic concern moderate this effect. The results of an experiment showed that viewers have the highest appraisal of anchors with perfect delivery, and evaluation suffers precipitously with increased mistakes. When evaluating short news clips, viewers were more tolerant of the female news anchor making three delivery mistakes than the male, but both genders suffered equally when the number of mistakes increased to five. The impact of delivery mistakes on credibility evaluations was consistent in both morning and evening news. Finally, viewers with a low level of empathetic concern reported a harsher view of anchors making mistakes than viewers with a high level of empathetic concern. However, experiences of parasocial interactions evaluation suffered the most in the three delivery mistakes condition and saw an increase in the five mistakes condition.

摘要

这项研究探讨了电视新闻主播传递错误对消息和消息来源可信度评估的影响，以及性别，新闻背景和移情关注是否减轻了这种影响。实验结果表明，观众对锚点的评价最高，传递效果也很好，而评估的失误也更加严重。在评估短新闻剪辑时，观看者对女性新闻主播的容忍度要高于男性，而男性则容忍三个，但当错误数增加至五个时，男女遭受的损失相同。在早晚新闻中，交付错误对信誉评估的影响是一致的。最后，与共情关注度较高的观看者相比，对同情度关注度较低的观看者对主播犯错的看法更为残酷。